Reclaiming the identity of a brand
A Levi's case study

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Page 6: Conclusion

This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes of the company.

This is a logical, step-by-step process which has been implemented by brand managers. The final stage in the process involves the analysis and evaluation of results.

To date, company research reveals that the strategy is delivering equity for the brand which is rapidly regaining its cool and innovative status. The financial targets have also been exceeded.

Levi's | Reclaiming the identity of a brand