In the modern business world an organisation’s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognised and trusted brand identity makes people confident that the organisation is dependable. This is why successful businesses work hard at building their brands and present them in a clear and consistent way. Corus is the leading international metals producer. Corus is a relatively new company.  It was created through a merger in October 1999 between…

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