Staying ahead in a competitive environment
A McDonald's Restaurants case study

Page 6: A casual welcoming environment

The emphasis is on a casual coffee experience in a comfortable place where people can relax and feel welcome. At the same time, McCafé's association with McDonald's brings with it a 'Family Friendly' environment and, unlike some of the more pretentious cafés, a place where children are welcome and specifically provided for. The convenience of car parking and playgrounds also makes McCafé a highly attractive destination for these people.

McCafé customers are busy people. Whether they are 'Mums with Kids' in search of a little 'time out' to themselves, or white-collar city workers in search of a quick break from the office, they all have one thing in common -the need for a promptly-served high quality drink. McCafé offers a haven in which they can spend whatever time they have available with a good quality coffee at a value for money price.

McDonald's Restaurants | Staying ahead in a competitive environment


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