Developing products and services to meet market demand
A Portakabin case study

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Page 6: Conclusion

The Portakabin WardSpace building is a unique product as it offers a purpose-designed product for healthcare. It involved placing within an existing market, an exciting new product that is customised to provide high quality wards at affordable prices, fast.

Portakabin is developing products targeted at bespoke markets where there are growth opportunities, for example Lilliput nurseries in education and Portakabin WardSpace accommodation in healthcare, boosted by extra government spending on these key areas.

By operating in a range of markets, Portakabin is able to capitalise on market demand and build on new opportunities as they arise.

Portakabin | Developing products and services to meet market demand