The repositioning of Hobnobs

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and chilled foods, has leading market positions in the UK and Continental Europe and is building its presence in Asia. UB has 46 manufacturing sites world-wide and its products are available in over 90 countries. UB’s brands include household names in all its product categories and the company is also a major producer of own-label products in the UK. In the UK,…