Product development, innovation and the product life cycle
A Portakabin case study

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Page 6: Conclusion

Portakabin 18 Image 3In competitive markets a business must constantly adapt its marketing strategies to stay ahead of its competitors. A key aspect of this is the need to design and develop products that meet customer needs whilst delivering profits. Portakabin has invested heavily in designing the Yorkon Building System in response to changing customer needs for flexible, energy efficient buildings that meet changing and more stringent building regulations.

The understanding of the product life cycle and particularly extension strategies, based on adding value through product development and competitive pricing, has kept Portakabin as a market leader and enabled it to position itself to increase sales into new markets.

Portakabin | Product development, innovation and the product life cycle