Responding to an Emerging Market
A Portakabin case study

Page 4: The need for innovation

Customers' requirements could not be met by existing products. There was a need for new ideas and better techniques. This was because:

  • Companies were looking for innovative buildings to provide more adaptable office space with reduced lead times.
  • Schools, hospitals, universities etc needed better high quality, flexible buildings quickly.
  • Governments wanted key projects delivered quickly and on time in order to fulfill their policy commitments.
  • Government and Local Authorities' requirement for modern affordable housing.

Portakabin was already operating in many of these markets and meeting many of these requirements. With the government itself supporting the drive for change, ongoing innovation offered Portakabin many business opportunities.

Portakabin | Responding to an Emerging Market

Downloads

You can download free resources for this case study below

For students
For Teachers