Creating innovation for competitive advantage
A Procter & Gamble case study

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Page 6: Conclusion

Procter & Gamble has built an organisation with an innovative culture. Everybody can contribute to new product development either through research and development or through their focus, energy and commitment to their role.

This approach to innovation is not new. For example, Procter & Gamble’s dedication to innovation led to the development of Flash, a revolutionary brand for its time.  Since its launch many hundreds of innovations now enable it to cater for many more situations within the household much more efficiently. Similarly P&G created the disposable nappy business by introducing Pampers.

In a fast-changing world an innovative culture helps an organisation constantly move forward. Having an innovative culture has actively helped Procter & Gamble develop and transfer technologies and bring new products to market. Creating innovations that give people products which make their lives easier and better is what creates a competitive advantage for P&G. And is what has helped P&G become the successful global business it is today.

Procter & Gamble | Creating innovation for competitive advantage