Entering overseas markets
A Provident Financial case study

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Page 6: Conclusion

Provident Financial 5 Image 5For a UK based company to enter overseas markets, the first step is thorough investigation of all potential markets. After desk-based secondary research in the UK, Provident Financial made a series of visits to a limited number of countries to see these potential markets at first hand and establish contacts. It then commissioned primary research in these countries which confirmed that introduction of its services into these new markets had the potential to grow the business.

Provident Financial began its overseas operations by setting up pilot offices in Warsaw in Poland and in Prague in the Czech Republic. Once these pilot operations had proved successful more branches were set up, more agents were recruited and loans were granted to more customers. Today Provident Financial is continuing to develop its branch network and operations in Poland and the Czech Republic so that its services can be made available to customers right across both countries.

Provident Financial | Entering overseas markets