Creating a european branded business

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 Introduction This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer. Spillers + Quaker European Petfoods = Europe’s No.2 This was an important strategic move for Dalgety which like many other key UK companies has realised the importance of building...

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