Creating a European branded business

This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer. Spillers + Quaker European Petfoods = Europe’s No.2 This was an important strategic move for Dalgety which like many other key UK companies has realised the importance of building up a branded business with a global dimension. Companies who are inward looking and simply rely on their own domestic market lose market share to others who think globally. Today, huge…