Leading the digital revolution through innovation
A Sony case study

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Page 6: Conclusion

Sony 5 Image 7The impact of technological change on a firm is usually considered an external influence. By taking such an essential role, driving the markets forward through its innovative research and development, Sony has been able to become a proactive force, rather than having to react to changes. By internalising much of the technological advances, Sony put itself in a strong position to fulfil its goals and objectives. However, Sony has only been able to achieve this by being prepared to change and adapt from within.

Sony | Leading the digital revolution through innovation