Use of PEST analysis at UNISON
A UNISON case study

Page 1: Introduction

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UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent in the public sector include, for example: librarians Human Resources, IT and finance workers teaching assistants and early years nursery staff secretaries cleaners, caretakers and school meals supervisors care workers, social...
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Page 2: Political factors

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Political factors include government policies, legislation and foreign influences, particularly from the European Union (EU). Several political factors surround the issue of immigration. Legislation on immigration comes both from the UK government and from the EU. For example, workers from all EU countries, except Romania and Bulgaria, have the right to live and work in the UK. Since the expansion...
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Page 3: Economic factors

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Most migrants come to the UK from countries that are less economically developed. They can earn a better wage in the UK than in their home country. For example, the average monthly salary in the UK in 2007 was almost £2,500 whereas in Poland it was £500. This difference in wages allows the migrants to enjoy an improved standard of living. The migrant workers are also able to send money...
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Page 4: Social factors

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A number of social factors have increased the flow of workers into the UK. Many migrants moved to the UK to improve their standard of living. Social factors in the UK also contribute to the demand for migrant workers in the UK. The UK has an ageing population. Without immigration, the labour force would be shrinking. As a result, there is a smaller labour force supporting the growing population of...
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Page 5: Technological factors

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Changes in technology, including a rise in automation in the workplace and the development of the internet, have transformed the way in which many businesses work: Automation of production processes in factories means less-skilled workers are needed. The internet has opened up a need for information processing in purchasing and data management areas, for example, in online shopping. Many...
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Page 6: Conclusion

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UNISON aims to improve the working lives of migrant workers by increasing their level of trade union representation. PEST analysis is a useful tool for analysing the external environment surrounding migrant workers. It also helps to identify and understand the reasons why migrants come to the UK and the issues they face. UNISON has worked hard to raise awareness of the economic benefits migrant...
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