Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business’ ability to meet these objectives depends on two main groups of factors: the internal strengths of the organisation for example being able to make the right products in an efficient waybeing able to identify external influences in the business environment and on its consumers and adapt accordingly. The external environment today is changing fast. The external environment consists of everything outside…

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