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HomeExternal EnvironmentExternal InfluencesHow McCain responds to changes in the external environment

How McCain responds to changes in the external environment

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business’ ability to meet these objectives depends on two main groups of factors: the internal strengths of the organisation for example being able to make the right products in an efficient waybeing…

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