Page 5: Hobnobs
In recent times, Hobnobs have been repositioned in terms of marketing focus so that they can be more effectively targeted at a buying audience of 18-34 year olds.
Hobnob variants compete in two main sectors of the biscuit market:
Hobnobs Original falls under the sector Everyday Biscuits.
Hobnobs (milk and plain chocolate) fall under the sector Everyday Treats.
Additionally, there are a number of brand extensions - Hobnob Creams, Hobnob Flapjack and Hobnob countline which are chocolate covered bars.