Increasing brand awareness through social media communications

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Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world. Seen as a British institution, its mission is to become ‘the number one department store in the world for luxury branded merchandise, maintaining an unprecedented level of retail standards, expertise, and profitability.’ Harrods has been located in Knightsbridge, London since 1853 and is one of the world’s few single site department stores. With 14 million customers from over 178 countriesvisiting the store…

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