Partnership through sponsorship

Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate sponsorship, many orchestras, ballet or opera companies might not have survived or even exist in the form that we know today. Over recent years corporate sponsorship has grown dramatically. Few leading sports or arts events do not have some form of corporate sponsorship. Sponsorship has developed as an acceptable way of providing additional funds or support for a wealth of activities…