Digital marketing and various other promotional tools are becoming more accessible. There are hundreds – if not thousands – of businesses competing for the same market segment. Setting yourself apart from the competition is much more important in today’s market.
However, setting yourself apart is still not a sustainable strategy in a competitive market. What you need to be focusing on is creating genuine relationships with the customers. This includes winning their trust and maintaining that trust over time.
Credibility is a valuable addition to your brand, and it is something that can be developed. If you want to earn and maintain your customers’ trust, here are the top five tips to use.
From the Heart
Forget over-the-top marketing jargon and bombastic taglines. They may work for capturing the attention of potential customers, but they are not as effective when used to build and maintain credibility.
Instead of using big taglines, turn to simpler, more meaningful words that really represent who you are as a business. Rather than shouting your key messages, simply speak to the customers from the heart.
The result is more impactful. In recent years, customers with more meaningful taglines have a higher number of loyal customers who are not afraid to promote the products and services they like.
There is another reason why taglines that come from the heart work, and that is the honesty behind them. A tagline is your promise to the customer, and that promise needs to remain consistent throughout your communication campaigns. More importantly, that promise needs to be kept.
Being truthful goes beyond the About page and the social media profiles you set up for your business. Staying true to your promises when delivering products, offering a pleasant customer experience, and providing aftersales service is also important.
Trust is earned, and the way you earn your customers’ trust is by proving yourself again and again. You cannot win loyal customers overnight. The relationship is built over time and the way you build customer loyalty matters.
You want to make your customers your first priority. Offering a superb aftersales service is one of the ways you can do that. With the help of a capable support team and a SaaS helpdesk, delivering positive customer experience (and superb customer support) every time is possible.
In fact, many small and medium-sized businesses are now leading the market exactly for this reason. They care about their customers so much that they are willing to go the extra mile.
Sticking with the theme of earning customers’ trust, another thing you also need to incorporate into your workflow is listening. Listen to the customers; actually, work harder and listen to the customers more.
The most important thing to listen to is customer complaints. Every complaint is an opportunity to show just how much you care about your customers. In other words, it is an opportunity to really win new loyal customers.
You also want to listen to the customers’ needs. There is a lot to learn from how customers interact with your products. The next time you are developing a new product, let customers pitch in and listen to their ideas.
Last but certainly not least, you need to be genuinely excited about the idea of keeping your customers happy. You cannot fake that genuine drive and passion for customer service. That said, your genuineness will lead to a lot of fantastic, long-lasting relationships, particularly with your customers.
There are other ways to boost your credibility. Taking active steps towards winning and maintaining customer trust, however, is essential to the success of your business.