If you want to be a successful business owner, you need to be a jack of all trades: you need to be familiar with sales, with diplomacy, with marketing, with innovation, with leadership, motivation and many other things. But, if you really want to make it big, you need to add one more title to your resume—a designer. Since the visual identity of your company directly dictates the way your customers perceive your brand, you need to have a big say in it!
If you don’t know anything about design, the best way to start getting educated is to learn Adobe Photoshop. This program is more or less the industry standard, it’s pretty affordable (as little as $9.99 per month) and easy to learn. Even if your company doesn’t use Photoshop, most programs like this work on the same principle, so you’ll be able to get around on any platform. So, let’s see all the ways learning Photoshop can help improve your business.
You can make your own materials
Instead of getting your brochures, stickers, signs and other materials from an outside place, you can make all of those right in your office. This will definitely give you more creative control over your materials, but also save you money—outside hire is always more expensive.
It saves time
Oftentimes, a small change is all you need to make your design perfect. However, if you need to send back your files to your hired designer, it can take up considerate time to get them back. Most freelancers have multiple clients and they can’t handle your image resizing and image tweaking right away. However, if you learn Photoshop, you can easily fix small mistakes by yourself in only a few minutes. Also, if you download practical Sleek Lens Photoshop presets and learn how to use them, you can speed up your work significantly and finish any type of design work in record time! This will save both your company’s and your designer’s time.
You can have better social media profiles
Do you want pretty content people want to share? Do you want attractive profile and cover photos? With only a little bit of Photoshop knowledge, you can get all of those for practically free. You will be able to turn your raw materials into something people will want to look at and share on social media. If you provide your profiles with simple yet attractive elements, you’ll generate better engagement and better return on your time and money spent on social media.
More professional appearance
No matter what kind of business you own, you probably have to send out forms and contracts. So, having documents that are personalized will really leave a good impression and give you that professional appearance. In Photoshop, you can add a logo or a branded typeface, and in only a few minutes of your time, create a more streamlined communication that will benefit your business.
It makes your products more appealing
When it comes to social media, images are king. However, if you sell certain products online, it’s truly necessary to have very high-quality images. The more appealing the image, the more attention your product will get. So, make sure to take photographs of your products and edit them in Photoshop. You really need minimum training in Photoshop in order to pull off light edits and make your photos ready to be displayed on your website.
It offers better control of your materials
Every time a designer has to send files to someone who doesn’t have Photoshop, they need to convert the files into JPG or PNG. This not only requires extra work, but it also causes images to lose quality. This means you won’t be able to see your materials in their full glory and decide whether they fit your standards. If you know at least some Photoshop, you can open your files in your program and see the images in their purest form.
Do you like all the things Photoshop can do for your business? If you do, you can learn a lot about Adobe Photoshop online and find countless great tutorials, instruction videos and forums dedicated to it. There are also classes you can take! However, it’s often best to just jump in head first and start playing around and experimenting. Who knows, maybe there’s a great artist hiding somewhere deep inside of you!