In contemporary times, social media is a must requisite for marketing. Infact, social media marketing has become a sought after occupation. It has various platforms catering to different kinds of businesses where individuals can make the best use of the features to enhance the promotion strategies. On social media, both customers and businesses can engage, ask questions, clarify and make purchases. However, getting the hang of social media marketing can be daunting and intimidating. To rescue you, some of the important tips and strategies are mentioned below.
- Choose the platform
Social media is a revolutionary medium where nothing is impossible. It has provided different kinds of avenues for the fulfilment of an array of purposes ranging from promotion to networking and shopping. There are various social media platforms available. New social media platforms are introduced with every passing day. To ensure the highest level of promotion, choose wisely the social media platform that will guarantee your success. When you determine what platforms to use, assess on the basis of the kind of customers you aim for and the kind of business you seek to promote. Create accounts accordingly so that connecting and engaging with your customers becomes an easy task. Do some research to assess what platform has your targeted audience and make the best use of it. Moreover, also see what site best suits the promotion of your products. If it’s a video production company, YouTube is the best choice. If it’s an online shopping company, Instagram shop is the best option.
- Create a calendar
Build a strategy and create a calendar of the posts you will indulge in. The last minute, unplanned posts are not just messy but also lack quality and thus would do more harm than good for your brand. This would indicate lack of organization that would attach a bad reputation for your brand. Creating a social media content calendar will help deal with such messy work and boost your engagement and credibility. Moreover, having a monthly or weekly calendar will help you be organised, create goals, achieve those goals and track your progress. To make one, use your regular calendar, chart out the posts that are to be done, themes of the posts, hashtags to be used, links or other types of attachment. Plan them beforehand so that you can make the best out of the opportunities that social media provides.
- Boost engagement
Social media doesn’t function on its own. You have to work to reap the benefits that it has to offer. You need to interact with your followers in order to promote your business. You can’t expect them to feel hyped about your products on their own. Moreover interactions and engagements will help you turn these friendly followers to valuable customers. It will help you to know your audience, what they expect from you, what posts they like viewing and engaging with. Reply to their comments, chat with them by going live etc. Make use of the amenities that are available such as buying instagram followers in order to gain engagement on social media wider reach.
- Avoid over-promotions
One mistake that everybody does is they start treating social media as their regular advertising forum. Make sure you don’t indulge in over-promotion. Create content that people want and will enjoy seeing and engaging with. Promote judiciously and strategically. Some follow the one-in-seven rule that basically entails: one promotion post followed by six content-based post. Basically, make IGTV videos or talk about the upcoming events or general creative posts matching the trends and challenges etc. Do not ignore your promotions; just be cautious that you are selling it too hard.
- Share video and visual content
Sharing videos or visual content gains a lot of traction and engagement on social media. Instagram reels, the latest added feature, is so strategically profitable. In a video, you can talk about your customers, the ethics and the story of your brand, the personality and values you cherish etc. This will help your followers be emotionally attached to your brand which will play a great role in creating a wider reach. It will also help in converting these followers into valuable customers. Moreover, the chances of viewers checking out your posts are increased if you share a video as they stand out when people scroll their feed. In fact, videos help in saying more and communicating valuable information as compared to typical posts. Make narrative-centric videos, gain engagement that will help you in expanding your reach.
- Address problems spontaneously
Your page receives both positive as well as negative feedback. While celebrating the positive feedback coming your way, do not ever neglect the negative feedback. Monitor all the posts that tag you; in case you find certain posts that are argumentative, make sure you reach out to them and resolve the query before it escalates into something bigger. Apologize if necessary, take actions against certain derogatory comments or offer alternatives to resolve the issue. This way people will see you are responsive and willing without having to know the specifics of the problem.
- Build a community
Instead of focusing on just the quantity of followers, focus also on the quality of such followers. Try and look for loyal, interested and engaging followers who will genuinely interact with your posts, comment, repost and spread the word that will help you in expanding your reach. When you build a community, the same followers will not just boost your engagement but help in promotions and bring even more such followers.
- Partner with Influencers
Influencers are called so because they have the capability of influencing and have a great deal of Instagram followers. Followers are easily swayed by them and thus, partnering with them brings great benefit to your page, brand and yourself. Brands like Nike, Adidas, Daniel Wellington etc. regularly use these Influencers for the promotion of their brands and products. Moreover, the brand need not directly be involved. The influencers use their own page to promote the brand by tagging them whilst they wear their product. Today, Instagram has a sea of influencers who have become a household name like Kusha Kapila, Dolly Singh, Vishnu Kaushal, Ankush Bahuguna etc. who have promoted many brands by creating content around them which serves two purpose: education and entertainment. Their content has a hidden message even while they are promoting. This will expand your reach and help you gain more traction and engagement.
- Provide Value
The most important thing you must strive hard towards is providing value to your followers. Create content that the followers will want to engage. Something that they are unaware of, or something that entices them or is in any way beneficial to them. People will want to spend their time when you can keep them engaged. Attract the right customer for your content, keep them engaged by providing valuable content so that not only they stay with you but also spread the word and expand your reach. Create a social media campaign and grow your user base.
Social media is the holy abode of marketing. You must judiciously use the platform to promote your brand and enhance your credibility. Make use of the above-mentioned strategies for better promotion and growth. You can devise your own strategy that best suits your needs. Just remember that creativity will take you far!