Placeholder canvas
10.9 C
Monday, December 11, 2023

No products in the basket.

HomeMarketingCustomer FocusBuilding a local retail strategy

Building a local retail strategy

In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs. This case study illustrates the high level of modern forms of customer service by showing how the Yorkshire Building Society has reshaped its retail activities around customer requirements. The study focuses on the development of a retail strategy based on identifying different customer needs and on devising ways of meeting these different needs. Prior to this initiative, all branches of the Yorkshire Building Society had been more…

Continue reading

Get unlimited access
Already a subscriber? Login