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Johnson & Johnson Case Studies

Promotion

The effectiveness of an advertising campaign

Promotion

The effectiveness of an advertising campaign

Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...

Popular Case Studies

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

Operating a statutory body in a commercial environment

Operations management: The Wincanton Way

Growing the value of a business for shareholders

Achieving Better Public Services – The work of the Audit Commission

Using stakeholder partnerships to maintain success and secure the future

How roles and functions contribute to competitive advantage

Powering forward with a new vision

Developing people through decision-making

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