Working with bottling franchisees around the world
A Coca-Cola Great Britain case study

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Page 8: Conclusion

he Coca-Cola Company is continually expanding, working to meet consumers' needs for refreshing drinks. The strength of the Company is based on quality products, the power of the Company brand image and on the relationships that Coca-Cola has built with its franchisees and customers. Consumers want to associate with brand names they know and especially with ones which have built high reputations over a period of time. Faced with a choice, the consumer will prefer the brand which they know to be of the highest quality.

Coca-Cola Great Britain | Working with bottling franchisees around the world
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