MarketingTeacher Resources Using market research to develop a product range By Business Case Studies - 17 September 2019 0 1990 About this case study:As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range. Click HERE to download this case study » Other Resources Lesson suggestions » Worksheet »
