MarketingTeacher ResourcesUsing market research to develop a product rangeBy Business Case Studies - 17 September 201901256About this case study:As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range.Click HERE to download this case study »Other ResourcesLesson suggestions »Worksheet »
