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Adtranz Case Studies

The Marketing Mix

A classic solution

New Technology

Creating a New Transport System for a Modern City

The Marketing Mix

A classic solution

In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...

New Technology

Creating a New Transport System for a Modern City

Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....

Popular Case Studies

Would you lend £52,000 to Mr and Mrs Stevens?

Communicating with stakeholders

Meeting global responsibilities by caring for communities

Corporate Social Responsibility

Customer-led innovation in a competitive market

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

Operating a statutory body in a commercial environment

Operations management: The Wincanton Way

Growing the value of a business for shareholders

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Communicating with stakeholders

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The importance of building a strong brand image

Business aims objectives and values

Workforce planning at British Gas

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Supporting agriculture to create sustainable development

Taking flight into the future

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Roles responsibilities and career development

Business principles in action nutritional labelling

Entrepreneurship in engineering

Long term maintenance of a classic brand name