Creating strategic direction

1988

Introduction In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals. This is known as differentiation. Differentiation helps an organisation to develop a unique business strategy.  Managers need to make strategic decisions that create the right direction for their businesses. Decisions by senior managers at the top of a business influence decisions by other managers and employees. Mott MacDonald is a large global management, engineering and development consultancy. A consultancy contains experts who provide advisory services in a variety of fields. The Mott MacDonald Group was formed in 1989 when two consultancy businesses merged. Since then, the business has grown both organically by recruiting more staff in different fields and also by acquisition, that is, taking over existing businesses in markets important to Mott MacDonald’s development strategy. For example, in 2007 Mott MacDonald bought an educational consultancy in Romania, an environmental firm in the Netherlands and a power engineering company in the USA to help strengthen its core market sectors in these countries. Today Mott MacDonald”s business spans 120 countries and employs more than 13,000 staff. Its experts work on thousands of projects across the world…

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