Creating strategic direction

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals. This is known as differentiation. Differentiation helps an organisation to develop a unique business strategy.  Managers need to make strategic decisions that create the right direction for their businesses. Decisions by senior managers at the top of a business influence decisions by other managers and employees. Mott MacDonald is a large global management, engineering and development consultancy. A consultancy contains experts…