11.2 C
London
Sunday, May 19, 2024
£0.00

No products in the basket.

HomeStrategyBusiness StrategyThe transformation of ICI

The transformation of ICI

In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means making the product more desirable and valuable to the consumer. Consumers want to buy those goods and services which best meet their wants and needs. Nowadays, these wants and needs are…

Continue reading

Get unlimited access
Subscribe
Already a subscriber? Login