Engaging consumers through word of mouth marketing

4208

Introduction In today’s society, consumers are bombarded with promotional  messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read a newspaper, commute to work or simply walk around a city centre. Effective promotion relies on the message reaching the consumer in an accurate and timely way. However, there are...

To continue to view this content you must be a member.
Login Subscribe