Engaging consumers through word of mouth marketing

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Introduction In today’s society, consumers are bombarded with promotional  messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read a newspaper, commute to work or simply walk around a city centre. Effective promotion relies on the message reaching the consumer in an accurate and timely way. However, there are so many messages it can be difficult for a business to reach its target audience. Breaking through ‘noise’ Promotional messages can easily become simply noise. They crowd the marketplace and…

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