Engaging consumers through word of mouth marketing


Introduction In today’s society, consumers are bombarded with promotional  messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read a newspaper, commute to work or simply walk around a city centre. Effective promotion relies on the message reaching the consumer in an accurate and timely way. However, there are so many messages it can be difficult for a business to reach its target audience. Breaking through ‘noise’ Promotional messages can easily become simply noise. They crowd the marketplace and…

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