The importance of image Our image is the way in which others see us. People quickly form opinions about us from the way we dress, walk and talk, from where we live and from our interests. Image in the business sense is what people think and feel consciously and subconsciously about a company or product. The creation of this image is crucial to the success of a business. It is necessary to create ‘the right image’ of a product, i.e. one that closely matches consumers’…

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