Creating consumer demand for SKY TV through sports

Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country, millions of people enjoy participating in and watching various sporting activities. There is great competition for tickets to major sporting events, such as a centre court match at Wimbledon, a Five Nations rugby international or a key Premier Division football clash. This also means that tickets for such events are costly. For example, watching one day of a Test Match between…