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HomeMarketingProduct Life CycleExtending the product life cycle

Extending the product life cycle

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world’s leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position.  In 2006, Kellogg’s had total worldwide sales of almost $11 billion (£5.5 billion).  In 2007, it…

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