Kelloggs

The importance of effective communication in a competitive market

Effective communications is a key element of any business’s operations. How well a business communicates with its...

Stakeholder engagement

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has...

Using aims and objectives to create a business strategy

When preparing a strategy for success, a business needs to be clear about what it wants to...

Building a better workplace through motivation

People spend a considerable part of their lives at work, so it is not surprising that they...

Devising a communications plan

Research shows that children benefit from eating a healthy breakfast prior to the start of the school...

Using promotion to boost sales and brand value

How much cereal do you eat? Who makes most of it? The British are almost the biggest...

Supply chain from manufacturing to shelf

The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in...

Revitalising a valued character

Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages...

Extending the product life cycle

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg...

Rebranding a corporate image

When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did...

Using new product development to grow a brand

Kellogg’s and the marketing mixWith annual sales of more than £4.5 billion, Kellogg’s is the world’s leading...

Balancing the marketing mix through creative and innovative strategies

The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg....

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