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Kelloggs Case Studies

The importance of effective communication in a competitive market

Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...

Stakeholder engagement

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

Using aims and objectives to create a business strategy

When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...

Building a better workplace through motivation

People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...

Devising a communications plan

Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...

Using promotion to boost sales and brand value

How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...

Supply chain from manufacturing to shelf

The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...

Revitalising a valued character

Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result,...

Extending the product life cycle

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of...

Rebranding a corporate image

When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the...

Using new product development to grow a brand

Kellogg’s and the marketing mix With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...

Balancing the marketing mix through creative and innovative strategies

The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...

New products from market research

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....

Building a brand in order to sustain its life cycle

 Preparing to make a strategic change Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...

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