Page 6: Conclusion
It is possible to see PESTEL factors as threats. However, First prefers to see them as opportunities. Social trends are creating increasing numbers of older passengers seeking comfortable easy-to access buses. Government pressure is encouraging more and more individuals (particularly on school runs) to use public transport. Many people are seeking a 'greener' form of transport. A detailed PESTEL analysis helps First to make appropriate plans to rise to the challenges of a changing environment. First is able to move forward with confidence and grow its business.