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First Group Case Studies
First GroupÕs case studies explore their strategies for expanding transport services, both in the UK and North America. Discover how they provide reliable transportation solutions while expanding their customer base through operational excellence and service innovation.
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...