Statistics suggest 90% of consumers will look online before they decide to make a purchase of any kind, and that means an opportunity to connect with potential customers is literally around every click. Most businesses use a variety of digital marketing strategies to connect with customers, but at the heart of many of them is driving organic traffic to the right landing page, and that demands good optimisation practices. As you search for the right SEO package to meet your needs, though, you may get overwhelmed. There are so many available. Fortunately, understanding exactly how SEO companies can help and what ranking factors place you at the top of the list will ensure you select the right SEO package.
SEO Companies Are The Key to Better Rankings
Many companies think they can simply handle their SEO needs in house. Nothing could be further from the truth. The webmaster guidelines Google publishes come with pretty serious consequences for not doing what you need to. In fact, honest mistakes have caused some sites to be delisted by search engines entirely, and that kind of penalty can really damage your company. It’s more than fear, though, that should push you to hire an SEO company. These companies offer trained, professional help to ensure you get results from optimisation. The simple reality is that working with a good SEO company means saving time, money, and your online image.
What Really Matters When it Comes to Rankings?
Before you begin the search to hire an SEO company, though, it may pay off to understand exactly what matters with regard to rankings. Google is looking for four key things as they get ready to rank your site: good technical SEO, high quality content, solid backlinks, and an overall user experience that is worthwhile. Technical SEO is really just about making sure your website is ready for Google. Things like page titles, H1 tags, and rich text snippets really do matter when the spiders crawl your site, and any good SEO company will address these issues first. Beyond that, developing good content has to be the next priority. Customers don’t know what you have to offer until you tell them. Google is looking for solid content that offers potential customers everything they need to know. Backlinks happen when other sites link to yours. Keep in mind, though, that these have to be high quality backlinks. They cannot be links from low quality sites or you could get penalized. The final category is user experience, and this should make sense. If the customers who land on your site are going to work with you, they want a fast, responsive experience that offers solid navigation.
The Best SEO Package For Your Company
Now that you know a bit about how sites are ranked, how do you find the ideal SEO package to meet your needs? You’ll want to look for one that addresses those key factors mentioned above, and most basic SEO packages will do exactly that. Beyond that, though, there are some factors you’ll want to consider as you look at package descriptions. First, make sure the package is customised to meet your needs. SEO is not a one-size-fits-all idea. One company may need more of one aspect than of the other, so ensure that you’re getting something that is designed specifically for your company. You also want to make sure a good amount of keyword research is built into your package. Your SEO team should figure out what keywords are going to help you reach more customers, and they should involve you in the process. You know you customers better than anyone else could. Obviously technical SEO should be included, as should a backlinking strategy. Finally, make sure regular, clear reports are part of the package, as without those, it’s going to be tough to know exactly what’s being done on your behalf.
Finding an SEO package that meets your needs shouldn’t be complicated, but it will take some searching. If you’re on a tight budget or you simply don’t want to buy more than you need, look around. Talk to a few SEO companies before you invest in a package to make sure you’re getting the right one to meet your needs.
Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which encompasses a number of companies in the digital sector including SEO.co.uk, Reposition.co.uk, and Bouncezap.com, amongst others.