Using business TV within a changing organisation
A Halifax case study

Page 1: Introduction

Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way process through which ideas, opinions and information are passed. When we first think of internal communications we might identify simple information tools such as memos, notices or e-mail, which transmit facts, figures and...
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Page 2: Business television

Satellite based television networks for individual businesses are now affordable due to technological advances. Business television programmes originate from a television studio and are then fed to a satellite. The signal is sent back to earth to satellite dishes on individual buildings and displayed on a monitor, in a similar way to domestic television. To prevent unauthorised viewing, signals...
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Page 3: Communication management

Business television is a very versatile medium. The most common uses are: Senior management can explain the thinking behind important policy matters so staff understand not just what is changing, but also why. Day-to-day business communication provides staff with a better understanding of operational issues and the environment in which they work. Training can be delivered, either by programmes...
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Page 4: Internal communications

Programmes for HTV are researched, written, produced and edited by an in-house editorial and production team, supported by freelance directors, presenters and crews. HTV has become a key part of the internal communications structure at the Halifax and works closely alongside the printed information, such as bulletins and staff magazines.Television is used to ‘break’ news and to...
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Page 5: Feedback

During the summer of 1996, concerns were voiced in the branch network about the loss of valuable discussion and training time between 9 am and 9.30 am on Wednesday mornings. The broadcasts and discussions were occupying much of this valuable half-hour slot when everybody in each branch was assembled. The HTV team was aware that some branch managers were overcoming this problem by simply...
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Page 6: Conclusion

The Halifax has recently gone through a complex period of change and development. The merger of two large building societies represented a major internal communications challenge which tested the new medium to the full. Since then, the Halifax has converted from being a building society to a plc - a massively complex operation. Again, TV played a big part, keeping staff fully in the picture...
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