Introduction In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the world. In the UK alone, more than 15 million people use the Vodafone service. It now has interests in 27 countries and it partners networks in a further 27 countries. Its vision is to ‘be the world’s mobile communications leader’. This case study looks at how Vodafone’s Business Principles underpin the way in which it communicates with all stakeholder groups….