The biggest goal entrepreneurs tend to have when starting up their own business, is to be ultimately successful – and yet only few are! Although it’s entirely possible to grow a small start-up into something a lot more prominent, it takes time, patience, determination and a LOT of hard work. Sometimes people don’t consider the sacrifices of their own time they’ll have to make in order to make their business work, and a lot of the time that’s why it doesn’t work out. One of the most important things about any business, is its brand. If you’re just starting out and you want to be successful, here is how you can brand your start-up effectively in order to do just that.
Know Your Different Personas
Different businesses take on different personas in order to make themselves attractive and relatable to their prospective audiences. For example, if you your company was a tool in order to help you sell your home quickly, your persona might be an exceptionally knowledgeable estate agent with an edge. Now, that’s just an example, but the same prospect applies for any kind of company.
It goes without saying, that your audience are of upmost importance here, and that they’re therefore the people who you’re marketing towards. The sooner you understand the wants and needs of your audience members, the sooner you’ll understand who they are and how to reach them. The business persona that you use will be based solely on this, so take your time, and do your research. Your persona will either make or break the way you reach people, and ultimately ensuring the right people – so get it right. You don’t want to waste precious time targeting the wrong people.
Develop Your Personal Voice and Identity
The next thing you need to focus on, is the voice and identity of the company you’re creating.
The identity of your business is how people will recognise it, and its voice is of course how you will represent it in any sort of public communication.
Figuring out what sort of voice your business has, is again crucial to ensuring you’re targeting the right people (are you noticing a pattern here?). For example, if your audience was teens and young adults, you’d be far more likely to talk casually and use colloquial slang than you would be if your audience were the aging middle class. It’s all about talking to people in the way that they understand, and balancing a tone that’s both friendly and respectful.
Think about your identity and voice and ask these questions – what am I trying to represent? What are our values? How would I want people to talk about us? If you’re stuck on getting started, these questions are a good place to start. Remember, it’s all about how people perceive you, so try and see it from an outsider’s perspective. After all, the customer is always right, aren’t they?
Be Consistent on Social Media
So it might not shock you to learn that businesses who are active on social media tend to be more successful than those who aren’t.
It’s no surprise, really. Social media is one of the most revolutionary technological tools of our generation, and is used by millions of people all over the world. When it comes to marketing nowadays, it’s no longer an option, but should frankly be seen as a necessity in being successful.
Again, it’s all about branding though, so think about your target audience. What sites will they use most frequently? What kind of posts will attract them? Depending on age, location etc, some people will tend to use certain social media sites more than others, so make sure you’re on the right platform! That’s not to say ignore the others, however it does make absolute sense to craft your posts well and focus on the one your target audience uses the most often.
Last but certainly not least, why not start a blog?
Blogging is a great way of helping your audience to get to know you a little better – and the more familiar they feel with you, the more they’ll trust you. Again, this is a great opportunity to use your voice in the form of direct address to your audience, and will help them to better understand you and what you’re about. The sooner you understand each other, the sooner you are likely to have healthy business relationship, it’s as simple as that.