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HomeSales and MarketingBusiness BrandingFactors to Consider When Creating a Company Logo

Factors to Consider When Creating a Company Logo

What is the most unique selling point of a company? There are different answers that one could provide to this question. For example, you might say the company’s management, personnel, products or marketing strategies are all vital. While these factors are true, there is one factor that stands out: the company logo design.

A logo is the identity of a company, representing and informing the customer of the personality of the brand through visual representation. Due to the crucial role a logo plays in the development of a company, every business organization needs to have one. However, there are still some business owners who have conflicting thoughts on the need or relevance of a logo, and sometimes have issues with creating one that defines their brand. Below, we’ll provide some answers to why a logo is necessary for your business.

A logo serves primarily as an identifier, which determines and shapes customer perception towards your brand during their first contact. It allows for quick recognition, giving a potential customer an idea of what product or service your company offers. It also makes your company stand out from the competition, ensuring it is memorable and unforgettable in the mind of your customers.

To create or design the perfect logo, there are certain guidelines that you need to follow as a business owner or designer.

Know the Brand

Understanding the business, along with its goals and objectives, will help in developing a suitable and credible logo. Knowing the brand will enable you to come up with an appropriate concept for the company logo that well defines itd, and accurately informs the customers.


Want to know how to make your logo more memorable and unforgettable? According to this article, brands that make use of mascots in their logo tend to be easily remembered by the public. Mascots help in making your brand memorable, along with embodying an emotional appeal. If you are looking to create that logo that will exist in the mind of individuals for decades, try using a mascot.


Colors are very important in creating logos. Apart from mascots, colors make your brand easily identifiable. When selecting the color for your logo, pick one that best represents your brand. For example, a brand that has a sense of authority and judgment can try using black. White, on the other hand, is a color that portrays a sense of optimism, while joy, and happiness might be best represented by yellow.

Minimalism Is Key

Avoid complexity in your logo. When viewers come across a logo with too many design elements, they tend to be confused. Since you want to stand out and be unique, try keeping it simple for understandability and easy retention.

Think of Your Audience                                

When creating a logo, put yourself in the shoes of your audience. Ask yourself, “if a person sees my logo, would they be able to understand the concept and identity behind the brand?” It will be helpful if you consult friends and family for their honest opinion during the design process.

A logo can either make or break brand identity. Without an appropriate logo, your audience will be unable to have a clear picture of the personality of your brand. A logo is very important in making your brand memorabilia and contributing to the increased revenue and popularity of your company.

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