Branding is easier for products since they are tangible and all branding focus can be pegged on them. However, professional and personal branding is just as important for consultants, but much more intricate. In the dog eat dog world of consulting, effective and professional branding ultimately separates the haves from the have nots.
In consulting, just like in any business, it is important to present yourself as a brand appropriately and uniquely in order to win a chunk of an increasingly choosy and somewhat jaded client base. Here are a few tips to get you started on the right track.
One of the most vital things you need to assess before effectively building your brand as a consultant is to understand your strengths and weaknesses. Understanding your unique qualities can assist you in determining what services you can provide.
This can be a daunting thing to do. You will be amazed by how little people know about themselves. Sometimes, lack of perspective prevents them from really assessing their strengths and weaknesses. At times, it is even difficult to know what you really want to offer as a consultant.
You could start by asking your family, friends and acquaintances since they might notice things that you do not and help you discover yourself. Also, doing a rundown of your academic strengths might give you a better image of what you have to offer.
Keep Learning and Improving
If you want to be effective with your branding efforts, you have to be willing to change and adapt yourself to the needs of the market. You also have to be willing to learn new branding and marketing methods to take your brand effort to the next level.
For instance, it is almost impossible to create a solid brand nowadays without solid content. However, many may find it difficult to write solid content at first. The only way to better your craft is to keep practicing and doing everything to learn. There is really no other way around it.
New Zealand entrepreneur Sam Ovens, succeeded in creating a personal brand that made him a millionaire at the age of 25. His first attempt at establishing a successful consultancy failed, but he learned, made the necessary changes and saw his business skyrocket.
You must be willing to change to meet the needs of your client base. Change is inevitable and you must be willing to keep changing in order to brand yourself effectively.
For instance, if you’re hellbent on using antiquated communication methods to reach your current audience, you efforts will be in vain. Sam Ovens uses his Twitter page as a platform of advertising himself and also for reaching out to his clients. Social media marketing is one of the most effective tools for branding, but you shouldn’t stop at Facebook or Twitter. Learn how to grow your brand on other social media platforms and explore other avenues such as YouTube for instance. If you stay stagnant in this business, you won’t succeed, simple as that.
Identify Your Priorities
Before you embark on your journey, you have to identify your priorities at first. You may be pursuing your studies while building your brand. It is important to know what is important to you and ensure that you dedicate all your resources to achieving it.
If you discover that there is any activity distracting you from your goal, it is best to stop doing that thing or postpone it to a later date. Treasure your vision and guard it jealously.
Personal branding requires time and commitment, but is definitely worth it. Personal branding is a work in progress based on trust, expertise and dedication. By following some of the tips in this article, you should be able to grow your personal brand in no time as long as you abide by these three principles.