Securing a market leading future through SWOT analysis
A Hewden case study

Page 1: Introduction

For many builders and developers, it is too costly to buy plant equipment (fixed assets) outright. Instead, they hire the equipment they need from specialist providers. This can then be hired to the exact specification required and only kept for however long it is needed. Hewden is a market leader in plant hire. It delivers on site and collects at the end of the hire period, providing a complete...
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Page 2: Strengths

By identifying the business’ strengths, Hewden built on its core competencies to remain competitive. Hewden’s key strengths include its: strong brand and reputation market leading training and development opportunities flat organisational structure dedicated workforce and high number of long-serving professionals core fleet guarantee. To plan for the future Hewden sought ways to...
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Page 3: Weaknesses

Any business needs to know where its weaknesses are so that it can improve and manage them. Weaknesses are negative factors that detract from the achievement of objectives. Hewden’s SWOT analysis identified potential weaknesses that needed addressing. Firstly, its operating system needed updating. The previous system did not offer the transparency and operating data required by each depot to...
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Page 4: Opportunities

Opportunities occur in the marketplace outside the business. A business uses its strengths to take advantage of them. One such opportunity that Hewden identified was the use of social media to improve its communication channels, helping to raise the company’s profile amongst key stakeholders. Hewden uses LinkedIn, a social media site for business professionals. This new communication channel...
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Page 5: Threats

Threats occur from external factors outside of the business. Like any business, the actions of competitors create a threat to Hewden. The quality of Hewden’s training programmes means its competitors are keen to recruit its employees. Hewden knows that some of its people will move on and understands this. However, through offering varied career paths and opportunities for development it...
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Page 6: Conclusion

Hewden has used a SWOT analysis to help it plan for the future in an increasingly competitive and difficult market. By identifying its main strengths it was able to focus on reinforcing its core business. Identifying key weaknesses and changing its practices was vital in adjusting the business’ operations to become more efficient. A key outcome of its SWOT analysis was identifying...
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