Focused, global and integrated
A Jefferson Smurfit Group case study

Page 1: Introduction

In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm, the story of the Jefferson Smurfit Group began. Over the succeeding decades, the Smurfit Group grew rapidly, obtaining a listing on the Dublin Stock Exchange in 1964, the London Exchange in 1970 and the American Stock Exchange in 1983. Dr. Michael Smurfit, son...
Read full page

Page 2: Packaging and the value chain

Packaging, in whatever form it takes, provides three basic benefits:  containment, protection and display. Containment - Facilitating the transport and storage of goods from source to end user. Protection - Ensuring the safety and integrity of goods through shipping and storage. Display - Providing marketing and consumer-orientated information to the end user. Packaging adds value to the...
Read full page

Page 3: Focusing on the core business

Companies may add value to their business in any number of different ways. A conglomerate, for example, may acquire other businesses that are not connected with any of its other activities, providing a widely diversified range of operations. An example of this might be a company like the Virgin Group, which operates an airline, a railway, a radio station, a chain of cinemas, a retail chain, and...
Read full page

Page 4: Globalisation

The packaging industry, like many others, has been experiencing a period of fundamental change over the last 30 years. National or regional markets are merging into a single, global marketplace, facilitated by dramatic developments in communications and transportation. At the same time, international trade barriers have been falling away, allowing for the free movement of goods and services. The...
Read full page

Page 5: Integrated development

The closer integration of the elements of a company offers many opportunities for achieving economies and efficiencies. Two types of integration are vertical and horizontal. Vertical Integration is a combination of businesses that operate at different stages of manufacture of the same product. Horizontal Integration is a combination of businesses that operate at the same stage of manufacture of...
Read full page

Page 6: Conclusion

This case study has examined the three concepts of focused growth, globalisation, and integrated development and how, together, they are the cornerstone of the Jefferson Smurfit Group management philosophy. It has also looked at how a policy of acquisition-led growth has been applied by the Smurfit Group to the unique circumstances of the paper and packaging industry. Together, these strategies...
Read full page

Related: Jefferson Smurfit Group
Case studies in Business Case Studies

  • Edition 3 The making of a box

    This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each step of the process, and how, with the central importance of recycling, the Group’s businesses are conducted in an environmentally responsible manner.