This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each step of the process, and how, with the central importance of recycling, the Group’s businesses are conducted in an environmentally responsible manner. In the early 1930’s, Jefferson Smurfit, Sr. saw the untapped potential of a small Dublin box factory and with the purchase of that firm, the story of the Jefferson Smurfit Group…

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