Page 6: Conclusion
In order to survive in increasingly competitive markets, businesses need to monitor and respond to changes in their external environment.
This case study shows how changes in society and technology have particularly impacted on Jessops.
The company’s response has been to ride the wave of new technological development. The emphasis has been on developing technological solutions to the meet the needs of today’s customers. It is based on the recognition that sophisticated consumers require a range of digital solutions to access and display their images.
The success of Jessops in rising to changes in its external environment has been recognised. It was awarded Best Retailer of the Year 2010, the Gold Good Service Award 2011 in Amateur Photographer magazine and was nominated for Multichannel Retailer of the Year.