Re-branding a Corporate Image
A Kellogg's case study

Page 3: Kellogg´s Marketing Mix

When Kellogg's Corn Flakes were launched in the UK in the early 1920's the company faced a formidable task of persuading a sceptical nation, accustomed to porridge and bacon and eggs, to try a brand new breakfast food.

What followed was one of the most remarkable marketing achievements of the 20th Century. Kellogg used a team of dedicated salesmen who employed armies of casual labourers and Boy Scouts to cover the country, to knock on doors and literally give away millions of sample packets of Corn Flakes and Rice Krispies.

The free samples encouraged consumers to buy the products and within ten years Kellogg's had revolutionised the eating habits of a nation.

Kellogg's | Re-branding a Corporate Image

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