Employee advocacy software is a powerful tool for businesses, and it’s only getting more critical as time goes on.
The reason? As the world of work evolves and becomes more competitive, your employees are going to have more opportunities to leave your company. And when they do, you need to be ready with a plan for how you’ll keep them engaged, motivated, and productive.
That’s where employee advocacy software comes in. It helps you build relationships with your employees so that they feel personally invested in the success of your business and stay with you even when they find another job offer.
Growing Efforts Towards Employee Satisfaction
Employee engagement, or employee advocacy, is a practice that has been around for years. But it’s only recently started getting the attention it deserves.
In fact, according to Gallup’s State of the Global Workplace: 2022 Report, employee wellness is now a top priority for businesses. “Chief happiness officers” have been appointed by several well-known companies. More than 4,000 of them are members of the professional network LinkedIn. International companies are embracing well-being and happiness programs more and more as a way to keep employees in a tight labour market.
The truth is that businesses have always relied on their employees to help grow their businesses. Still, now they’re beginning to realize how important it is to make sure those employees feel appreciated and engaged in their roles. If your team isn’t happy with what they’re doing on a daily basis. Chances are they won’t be as motivated to talk positively about your brand online.
Increased Penetration of Internet and Social Media Services
One of the biggest drivers for employee advocacy software is increased penetration of the Internet and social media services.
With more people using the internet and social media, it’s easier than ever to communicate with your customers and fans. There were more than five billion internet users as of April 2022, making up 63.1 percent of the world’s population. Out of this total, 4.7 billion people, or 59% of the global population, used social media.
And while this means that your employees have access to a wider audience than ever before, it also means that they can reach out to that audience without having to go through you first.
This can be extremely useful when you want your employees to interact with customers directly. But it also means that you have less control over what gets said. If you don’t have an effective way for your employees to communicate with their fans and followers. All kinds of things could happen maybe someone says something inappropriate. One of your employees says something essential but doesn’t get heard because they aren’t authorized by management.
That’s why employee advocacy software is so important. It can help you keep tabs on what is being said about your company by ensuring nothing gets lost in translation between employee and customer.
A Rise in the Number of Businesses Embracing Digital Transformation
Businesses have been slowly shifting from traditional to digital. But with the rise in technology, it has become easier for businesses to adopt new platforms. As a result, there is a growing need for companies to embrace digital transformation in order to stay relevant and competitive.
According to Gartner, 87% of senior business leaders believe that digitalization is a priority, and 91% of organizations are currently involved in some sort of digital activity.
Digital transformation refers to changing business processes and systems for better outcomes. Digital transformation can also be defined as a change that involves using technology-enabled business models. And operating models to improve customer experience, business agility, and operational efficiency.
In other words, employees are now able to access information from anywhere on any device without having to visit their office or use paper files and folders. Employees can easily share information with each other through messages or emails. Which makes it easier for them to collaborate with each other on projects.
Summing Up
Employee advocacy software is the future of employee engagement and retention. It’s a way for your employees to promote your company culture, engage with clients, and share their unique experiences in ways that are authentic and helpful.
Employee advocacy software helps businesses improve their bottom line by boosting employee satisfaction, reducing turnover, and increasing sales. Plus, it makes it easier for employees to share content in a meaningful way. Then this doesn’t feel like they’re being forced or asked to do so, which means they’ll do it more often.