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HomeExternal EnvironmentCorporate ResponsibilityNutrition, Health & Wellness - New Product Development at Nestlé

Nutrition, Health & Wellness – New Product Development at Nestlé

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation developed by Nestlé. It explores the development of Maggi ‘A Natural Choice’: a range of culinary (cooking) products that are primarily targeted at chefs. The company is a world leader in…

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