Nutrition, Health & Wellness – New Product Development at Nestlé

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation developed by Nestlé. It explores the development of Maggi ‘A Natural Choice’: a range of culinary (cooking) products that are primarily targeted at chefs. The company is a world leader in research and development, and Nestlé’s scientists work in all areas to create healthier and more nutritious foods. Maggi is an important brand for Nestlé. It is a global brand -…