Partnership in action

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Business organisations prosper in proportion to their ability to add value to products. The value which they create is measured in terms of consumer satisfaction. Therefore if you can find out what consumers want and need and are able to satisfy these requirements then you will have a winning formula. This case study shows how Waitrose working in partnership with Noon Products has developed a winning formula in providing a new range of Regional Recipe Indian Meals. Today Indian Meals provide one of the fastest…

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