18 C
Sunday, June 23, 2024

No products in the basket.

HomeMarketingProduct LaunchGrowing a brand through portfolio management

Growing a brand through portfolio management

Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a variety of different ways. A brand comprises a range of features which help to identify the products of a particular organisation. These may include its name, a symbol, term, or other…

Continue reading

Get unlimited access
Already a subscriber? Login