Meeting customer needs for competitive advantage
A Portakabin case study

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Page 2: Who are Portakabin´s customers?

Portakabin operates primarily in the B2B (Business to Business) market, and in the provision of buildings for the public sector. Examples of the products it offers include modular buildings i.e. offices, school and hospital buildings and local government offices. More organisations are recognising the need for building methods which are safe, clean, efficient, minimise disruption, save time and guarantee quality and cost. They seek a range of associated services from help with gaining planning permission, to the installation of equipment and furnishings.

Portakabin aims to increase the value of contracts with individual customers by adding more and more services focused around the clients' needs.

Portakabin | Meeting customer needs for competitive advantage
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