• × Communication - the key to success! (PDF) 2 × £5.99
• × Stakeholders as partners (MP3) 2 × £6.99
• × Sponsorship and the marketing mix - Ford (PDF) 1 × £5.99
• × Creating a winning marketing mix (PDF) 1 × £5.99
• × Business ethics and sustainability in the steel industry (MP3) 1 × £6.99
• × Engaging consumers through word of mouth marketing (MP3) 1 × £6.99
• × Protecting the marketing mix through intellectual property rights (MP3) 1 × £6.99
• × New products from market research (PDF) 1 × £5.99
• × Building the heritage of sustainable products (PDF) 1 × £5.99
• × Growing a business by developing products and markets (PDF) 1 × £5.99
• × Launching a new product into a developed market (PDF) 1 × £5.99
• × Creating a winning marketing mix (MP3) 2 × £6.99
• × Developing products and services to meet market demand (PDF) 1 × £5.99
• × Using promotion to campaign for public services (MP3) 1 × £6.99
• × Developing employees as organisational assets (PDF) 1 × £5.99
• × Creating a new and exciting brand - Cafe Cadbury (PDF) 1 × £5.99
• × Developing a motivated workforce (PDF) 1 × £5.99
• × A classic solution (PDF) 1 × £5.99
• × Business ethics and corporate social responsibility (PDF) 1 × £5.99
• × Achieving Better Public Services - The Work of the Audit Commission (PDF) 1 × £5.99
• × Ethically serving stakeholders (MP3) 1 × £6.99
• × Re-focussing a company's culture and marketing mix (PDF) 1 × £5.99
• × The importance of effective communication (MP3) 1 × £6.99
• × Continuous Improvement - The Corus Way (MP3) 1 × £6.99
• × Using new product development to grow a brand (PDF) 2 × £5.99
• × Segmentation (MP3) 1 × £6.99
• × Competing in a highly regulated environment (PDF) 1 × £5.99

Subtotal: £197.69

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